NET (Net) - Marketing Translation Case Study image.

1st Feb 2013

THE JOB

Market entry - helping one of our overseas clients enter the Japanese market as part of their global expansion plans.

The Client

NET(net) is a leading US based provider of comprehensive IT Investment Optimization Serviceswith a growing global presence and high expansion ambitions.

The Challenge

The Client needed a partner to support them in translating a highly confidential sales presentation for one of their key Japanese prospects. In addition to translating the presentation documents, they also needed a professional high level English-Japanese consecutive interpreter to aid them in presenting the material.

The Solution

Pearl identified the best linguist to translate the sales presentation into Japanese and found the best interpreter available in Osaka to help Client’s Director successfully deliver the presentation to its prospect. As standard, both the Japanese translator and interpreter selected, had previously signed confidentiality agreements with Pearl as part of their registration process. Pearl was able to deliver the translation on time and assign a high level interpreter to assist with the presentation.

The Benefits

The meeting paved the way for the Client to successfully develop a major Japanese opportunity and continue expanding in that key market. We have since helped the Client to prepare sales and marketing materials for the Brazilian, Chinese and Latin American markets. When doing so, we brought an understanding of the messaging they need to convey and the distinct cultural differences in the way the audiences expected to receive their information.  As a result of our specialised marketing translation work, the Client now has a reliable solution to further penetrate overseas markets while meeting all of its international communications requirements and understanding and respecting global differences.

“I’m pleased to say that I was extremely satisfied with the interpreter’s performance.  He was absolutely outstanding throughout the entire session, from the beginning when I did the presentation to the long discussions after. The level of professionalism shown exceeded my expectations.” NET(net)

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