Translation services in marketing.

There is so much to say about the importance of marketing translation services.

And so much to ask any Marketing Manager before they can decide whether we are the right supplier for them:

  • Do you feel brand integrity has degraded during translation in your last foreign marketing campaign?
  • Do you sometimes feel you look like 20 different companies in 20 different countries?
  • Is your message inconsistent from market to market?
  • Have mistranslations or culturally ineffective translations adversely impacted your brand identity?
  • How about time to market? Have translation errors ever delayed the release of your marketing campaigns?
  • Have you discovered too late that your core messaging was inappropriate or meaningless in certain markets?
  • How about the response rates then? Are response rates for your international campaigns lower than for domestic ones?
  • Has poor quality caused low open/response rates or caused embarrassment? Or had an impact on your sales people’s effectiveness at closing business?

Even if your response is yes to one of the above, you are still lucky you are not one of the unfortunate brands below:

In one marketing campaign, Coors put its slogan, "Turn it loose", into Spanish, where it was read as "Suffer from diarrhoea".

Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

When Gerber started selling baby food in Africa, they used the same packaging as in the U.S., with a beautiful Caucasian baby on the label. Later, they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read.

Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave", in Chinese.

In short, it happens. But make sure it does not happen to you.

Click here to read our Case Studies with our marketing clients.

Call us today on +44 (0)20 7253 7700 or email us at sales@pearllinguistics.com to discuss how we can help you achieve successful marketing campaigns.

It’s also worth to follow us in Social Media if you would like to stay up to date with marketing translation world!

Feefo logo

Quality Accreditations

BSL Interpreting Public Helpline

bsl

Check if your interpreter is booked or leave feedback.

Tell your friends and colleagues about our services



Recommend Pearl Linguistics

We are pleased to now offer customers who provide us with a referral a range of incentives from discounts on future work through to champagne or spa days depending upon the work referred.







Separate emails with a comma, limited to 10.



 
Cancel

* a copy of this email will be sent to Pearl Linguistics
Subscribe to our newsletter and win prizes!

We compile a newsletter occasionally when we have significant news or information of interest to tell you. These could be anything from our company’s new services or achievements through to interesting information on the languages we work with as well as the related countries and cultures. You will also be the first one to know if we are running any discount campaigns.

Another reason to subscribe to the newsletter is that for each newsletter we hold a prize draw and randomly select a lucky subscriber to receive one of our great prizes such as

Pearl promises your information will never be shared with another party.

And you can easily unsubscribe at any time. Just enter your details below:





 
Cancel