Translating Business Success Abroad
9th Aug 2013
With the emphasis on an export-led economic recovery in the U.K., companies are now being encouraged more than ever to enter new foreign markets and develop their overseas business to boost their growth abroad.
We’ve all heard of the BRIC countries (Brazil, Russia, India and China) and the potential their burgeoning middle classes present to UK companies keen to export, but there are other countries that are worth considering too. Columbia, Indonesia, Vietnam, Egypt (despite recent political instability), Thailand and South Africa (CIVETS) are also countries that have all been identified as presenting promising opportunities, with sound financial systems, soaring young populations and growing consumer demand.
So what can U.K. companies do to exploit these new markets abroad with their growing demand for goods and services?
Entering new markets is exciting but challenging, and effective communication will be key in successful market entry and growth. Localising your company information is therefore extremely important and it would be necessary to look into translating your website, marketing materials, social media content and any technical or product-related content such as manuals. It is also important to recognize that successful localization should be treated as an ongoing process and not simply a one-off event.
Market entry can take more than just a few months to achieve and, as well as linguistic and cultural adaptation, other issues need to be addressed. Legal requirements, fiscal preparations, registrations and human resources are some of the obstacles that need to be overcome, but it is important not to lose focus of the importance of localization and translation as this will be central to sales growth.
Research from the Common Sense Advisory shows that 72% of customers would prefer to buy products that have information provided in their native language. With 56% of customers also saying that language is more important than price, translation of your marketing and related materials would increase both your turnover and margins.
As a member of the China Britain Business Council (www.cbbc.org) and the Russo British Chamber of Commerce (www.rbcc.com), we have been able to help UK companies successfully enter these new markets through the use of our translation and interpreting services as well as providing cultural business advice where appropriate.
From translating business cards into Mandarin for a UK company on a trade mission to Beijing within 24 hours to locating a Russian interpreter for a business meeting in St Petersburg at short notice, we have been able to help many of our clients with their efforts abroad.
So wherever in the world you are targeting for your company’s growth, Pearl Linguistics offers a range of business language services that could help you throughout the entire process. To find out more please contact a member of our team on + 44 (0) 20 7253 7700 or firstname.lastname@example.org.
Tarun Mahandru, Sales Manager, Private Sector
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